Generating Cold Leads for Your Small Business Can Be Easy With This Formula
If you’re an entrepreneur, you know that generating leads is essential to growing your business.
You may spend a lot of time going to networking events, cold calling, and direct messaging on social media to get a chance to pitch your services to someone.
But what if there was a way to generate leads even while you sleep?
With a little know-how, you can create an online marketing funnel that will do just that!
The first step is to create something of value that your leads will want enough to give you their email address as “payment” for it. By giving a potential client value in exchange for their email address, you can then nurture the relationship by sending them email campaigns and newsletters. During these touchpoints, you can offer them your services.
When you lead with value, you are building their trust and allowing them to get to know you first. This increases your chance of closing the sale when you make your offer. And the best part? It can all be automated so you are attracting leads and selling to them in your sleep!
Here’s a step-by-step guide to creating a lead-generating marketing funnel:
- Attract people who may be interested in your services
- Give them value in exchange for their email address
- Nurture the relationship
- Offer them your services
Step 1: Attract people who may be interested in your services
There are a few ways to attract people who may be interested in your services.
Start by identifying your target market and writing out all the problems they are having that you can solve with your business services. Think about the various types of problems they may be experiencing. Are they struggling with finances or relationships or mindset or something else? There are often many dimensions to a problem, so write at least twenty ideas so you get to the emotional depth of their challenges.
Then, create content that appeals to them. Write blogs and engage with them on social media. Show your expertise and talk about…