Generating Cold Leads for Your Small Business Can Be Easy With This Formula
If you’re an entrepreneur, you know that generating leads is essential to growing your business.
You may spend a lot of time going to networking events, cold calling, and direct messaging on social media to get a chance to pitch your services to someone.
But what if there was a way to generate leads even while you sleep?
With a little know-how, you can create an online marketing funnel that will do just that!
The first step is to create something of value that your leads will want enough to give you their email address as “payment” for it. By giving a potential client value in exchange for their email address, you can then nurture the relationship by sending them email campaigns and newsletters. During these touchpoints, you can offer them your services.
When you lead with value, you are building their trust and allowing them to get to know you first. This increases your chance of closing the sale when you make your offer. And the best part? It can all be automated so you are attracting leads and selling to them in your sleep!
Here’s a step-by-step guide to creating a lead-generating marketing funnel:
- Attract people who may be interested in your services
