The 3 Ways Courage Contributes to Small Business Success

Kathleen Ries-Jubenville
3 min readJul 15, 2022
Image of the Title of the Article: The 3 Ways Courage Contributes to Business Success

Most people think the path to success as an independent coach or consultant is to obtain several certifications or take a bunch of online courses. Of course, it is important to learn the skills of your craft and the tenets of entrepreneurship.

But is long-term financial success primarily dependent on our intellectual skills? Absolutely not. There are many examples of people making a lot of money online without business acumen. And there are even more examples of really smart people closing their businesses and heading back into the job market.

While I believe in the power of self-development training and coaching, sometimes continuing education can become a form of procrastination. A way to pacify our feelings of inadequacy and avoid putting ourselves out there before we feel completely ready.

Here’s a hard truth: No entrepreneur is ever completely ready and those who wait until they think they are ready may have delayed taking action for too long and fated themselves to failure.

So if leveling up on intellectual skills is not the key to success. What is?

The key to unlocking your small business success is to take courageous actions!

I think we can all agree that we must take action to accomplish anything. But why is taking ‘courageous’ action important?

First, when you take courageous action, it creates energy and momentum that will help you power through the inevitable challenges, obstacles, and setbacks you’ll face as an entrepreneur. Courage gives you the strength to stay true to your vision and pursue your goals with tenacity, no matter what obstacles come your way. Pursuing your goals with courage doesn’t mean being fearless — it means having the strength to face your fears and keep going.

Secondly, courage will help you stand out from the competition. In a world where so many people are afraid to take risks, those who are willing to put themselves out there and be courageously authentic will quickly capture the attention of their target market. People want to follow leaders with whom they can relate and who inspire them. When you share your vulnerabilities, then talk about how you struggled and then overcame them or learned from them, people…



Kathleen Ries-Jubenville

Follow me for small business leadership, management, marketing & growth strategies! Free resources at #growapairofantlers